PEMANFAATAN MOBILE COMMERCE GUNA MENINGKATKAN PENJUALAN UMKM NARESCRAFT DI DESA TULUNG AGUNG
(1) Prodi Sistem Informasi, STMIK Pringsewu, Lampung
(2) Prodi Manajeman Informatika, STMIK Pringsewu, Lampung
Corresponding Author
Abstract
Narescraft UMKM is a business that produces various kinds of handicraft products made of talikur and acrylic. This UMKM is located in Tulung Agung Village, Kec. Gadingrejo, Kab. Pringsewu. This UMKM produces items such as bags made of talikur, decorative flowers from acrylic, tissue boxes and aqua baskets, and many others. This research discusses the use of m-commerce at Narecraft UMKM to increase product sales. One form of constraint experienced by Narescraft UMKM is product marketing that has not been widespread due to a lack of knowledge about current technological developments. One of the benefits of this research is to make it easier. consumers to get goods according to what they want easily. This research designs a website as a means of promotion or sale of products from UMKM so that products from UMKM can be widely known by the outside community. Researchers design a website using mobile software. a free application/software that can make the best free responsive website designs for Windows, Mac, and Android. Researchers use the implementation of m-commerce with websites on UMKM so that they can help reduce costs and can convey detailed information. This research hopes to help increase sales of these handicraft products.
Keywords
References
Andriyanto, Irsad. 2018. “Penguatan Daya Saing Usaha Mikro Kecil Menengah Melalui E-Commerce.” Jurnal Bisnis dan Manajemen Islam 6(2): 87–100.
Asiza, Putri, Agustien Aulia, dan Rr Iramani. 2016. “Pengaruh corporate social responsibility pada kinerja keuangan perusahaan pertambangan.” Journal of Business and Banking (JBB) 5(2): 195–212.
Fauzi, M.Miftahul Amin. 2013. Program Database Visual Basic 6 and SQL Server 2000. ed. Putri Cristian. Yogyakarta.
Fauzia, Ika Yunia. 2016. “Pemanfaatan e-commerce dan m-commerce dalam bisnis di kalangan wirausahawan perempuan.” Journal of Business and Banking (JBB) 5(2): 237–56.
Isnanto, Rahmat Fadli, dan Apriansyah Putra. 2013. “Rancang Bangun Aplikasi M-Commerce Berbasis Android Sebagai Media Pemesanan Pada Distro Online.” Unsri: 1–12.
Muhammad Muslihudin, Oktafianto. 2016. Analisis Dan Perancangan Sistem Informasi Menggunakan Model Terstruktur Dan UML. Yogyakarta: Andi Offset.
Satria, Fiqih. 2016. Pemrograman WEB (HTML, CMS dan JavaScript). ed. Erang Risanto. Yogyakarta: Andi Offset. https://books.google.co.id/books?id=F005DgAAQBAJ&printsec=frontcover&dq=fiqih+satria&hl=en&sa=X&ved=0ahUKEwi2-tyEzcvfAhVDT30KHRBWA5cQ6AEILTAA#v=onepage&q=fiqih satria&f=false.
Siti Mukaromah, Dadi Rosadi. 2015. “Perancangan Aplikasi E-Commerce (Studi Kasus: Distributor Coklat Bandung).” Jurnal Computech & Bisnis 9(1): 58–72.
Suyanto, Muhmmad. 2003. Strategi Periklanan Pada E-Commerce Perusahaan Top Dunia. Yogyakarta: Andi Offset.
Zarella, Dan. 2014. Igarss 2014 Social Media Marketing.
Article Metrics
Abstract View
: 268 times
Download : 54 times
DOI: 10.56327/signaling.v10i1.1007
Refbacks
- There are currently no refbacks.
